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Who Made the Beauty Rules

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Who Made the Beauty Rules? And what happens when we stop following them? There are a lot of rules in beauty. Some are written on product labels. Some are whispered between friends. Some are handed down from one generation to the next. And some of them? We have absolutely no idea who made them. At some point, many of us learned that certain colors were “too much,” certain hairstyles were “too young,” certain makeup belonged to certain ages, and taking time for ourselves was somehow a luxury we needed to earn. We learned that beautiful meant polished—but not too polished. Natural—but not too natural. Youthful—but apparently not so youthful that anyone thought we were trying too hard. It's exhausting. And maybe it's time we questioned a few of those rules. Who decided shimmer has an expiration date? I'll go first. Why exactly does getting older mean we have to stop having fun with makeup? Sure, our skin changes. Our preferences change. The products that worked beautifully at 2...